Evaluation- video 7

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Evaluation 7 on Prezi

I feel like I have made a lot of progress since the preliminary task because that was my first experience of using Photoshop and creating a magazine. In the preliminary task I had no knowledge on Photoshop and how to create different effects or even cut out images. I also had no idea how to use the cameras and only took the photos I needed. This made it very limiting as I had to use the only pictures I took and had no options to choose from. I didn’t really know the general characteristics that magazines should have so I had to guess for a lot of the sell lines and the positioning of the text.

Since completing my final music magazine, I think my knowledge of Photoshop has increased massively and after watching various tutorials I now know how to edit photos and create different effects that are commonly seen in magazines. For example, I now can cut out a photo successfully and make it look professional. My general knowledge of magazines has become better and I now know what key features are always included and what can be adapted for various magazines. This knowledge is reflected in my work as you can see the difference when you compare my preliminary task to my final task. For example, in my double page spreads I have learnt to use rulers to make sure my work does not go down the middle of the page were the fold will be, and to make sure all sections on the page are equal. This makes the page look overall more effective, and also I wrapped the text around the image which made it look of a higher quality.

When it came to my photo shoot for my final magazine, I now knew to be more prepared and have shot ideas in mind before I had the shoot. Therefore I did research and found different looks that I wanted to create for my magazine and made sure they were possible for me to do. I considered the different locations as I knew I wanted some outside shots for the double page spread, but also mainly shots inside in the studio so I could easily cut them out in Photoshop. This also made the lighting better for me to get a good front cover image. I made sure I took a wide variety of photos so I had numerous options to choose from for my magazine.

Overall, my skills on Photoshop have improved the most as I now automatically include drop shadows on my sell lines and know how to make the colours match with each other. I feel I have learnt what looks appropriate for a magazine and I have learnt the general characteristics that are found in a magazine and how to alter them to make it different from other magazines, but still recognisable at the same time.

Evaluation- Video 6

Evaluation 6

What have you learned about technologies from the process of construction of the product?

Throughout the AS project, I have learnt how to use Adobe Photoshop a lot as that is what I created my whole magazine on. I think this is a suitable programme to use as it gives the whole magazine a more professional look because of the certain effects you can apply to text and images, and also how you can lay out the magazine in general. I learnt how to effectively cut around images in various different ways in Photoshop and this links to other useful technologies I used as YouTube helped me to learn how to do various things in Photoshop.

On YouTube I found numerous tutorials to help me create different effects I wanted in my magazine and I found these useful as they talked through the process step by step. I used this method of learning to help me create the Polaroid pictures on the contents page and also on how to cut out images successfully which I then used throughout my magazine. I also looked different artists that I had mentioned in my magazine on the contents and front cover and listened to their style of music to make sure it fit in well with my theme of indie/rock. I then placed these videos on my blog as part of my research before I created the magazine to make sure I had looked into the artists to check they were suitable before using their names.


Another new programme I was introduced to when completing my coursework was Adobe Bridge. This enabled me to create a contact sheet for my photo shoot, which is an easy way of displaying all the photos I took so I can place them on my blog and I can easily see all the photos. I also used Adobe premier to create a time-lapse video. This was done by a camera taking a photo every 5 seconds throughout the photo shoot, which I then put together to make a fast forwarded version of my photo shoot in premier. This is to reinforce that I actually took all the different shots myself and thought of all the shot ideas too.


Also, I used various search engines such as Google and Picsearch to help me find images and also information on bands to help me with the preparation of my magazine. These were used when completing the mood board and colour scheme tasks. Information websites such as Wikipedia also became very useful as they helped me to look at the background of existing magazines such as Q and NME and enables you to measure their success.  I also found out a lot about the different media companies that own magazines and this gave me ideas on which company I would like my magazine to be published by.


Finally, I started to use my webcam at home to make video diaries on some weeks and also to record peoples opinions on my magazine so I can post their feedback on my blog. I find this a good way of doing my diary entries as I can talk about what aspects I found hard that week and also what I completed each week. It makes it easier when I look back at my progress to see how much work I have completed each week and to see if I am on schedule.

Week 23- Diary

This week i created my video 5 for the evaluation. I have varied the different types of media within each video to show off my magazine in various ways. For this video i created a powerpoint and then used Camstudio to record it and put it into premier. I then used a dictaphone to make a voice recording to go over the top of my powerpoint so i can explain what is happening on screen.

I think these media types are effective because it engages the reader in the video as they can hear your voice and then link it with the images being shown and see how i have applied my knowledge into different pages of the magazine.

Evaluation- video 5

How did you attract/address your audience?

To ensure my magazine sells, I have made sure I included the general features of a music magazine, but adapted it to ensure that it’s unique and stands out from similar magazines of the same genre. I have made sure there are various different exclusives and artists included in the magazine, which are aimed to appeal to the specific target audience of the younger generation.

The front cover and the contents page have the colour scheme of red, white and black and the contrast of red against the plain black and white catches the reader’s attention straight away and makes the red stand out more and look alert.  I used a mid shot of a female model of a similar age to the target audience as they can then relate to her and will find the magazine more appealing.  Including lots of sell-lines on the front cover makes it more attracting as people are more intrigued to read the text and pay more attention to the cover.

The contents page continues with the same colour scheme and the background includes a powerful and engaging image with a stripy pattern. I also included various other pictures of artist to give the audience a taste of what to expect in the magazine and this allows them to then make a decision as to whether they will find it interesting or not. In the banner along the bottom of the page, I have included numerous different recognisable icons such as Twitter, Facebook and YouTube. This is to attract the reader and inform them that there are many different ways in which they can receive information from Signed and also that they can contact the magazine in various different ways. Another way I have tried to address the audience is by including extra information underneath each page reference on the contents. This gives a little more information on each page and a quick overall summary of each article and interview. Therefore the reader can have a quick insight to the overall content of the magazine.

My first double page spread including just the image and the quote from the artist engages the reader as the image is the main focus and catches our attention straight away because of how powerful it is. The artist has eye contact with the camera and this will draw the reader in and make them more inclined to read on to the full article. I chose a very sophisticated photo to make it more appealing to the younger generation as young females can aspire to be like the artist. I think this is a good way to also introduce the article and persuade people to read on further.

My final page in the magazine is the article double page spread. I again included images which link to the artist in the first double page spread to keep the theme continuing and also to make the article itself more appealing as you can see who they are interviewing and it ties the images and text together. I included ‘exclusive’ at the top of the page to attract the reader as they then know that the content of the article is all new and not information they already know. It reinforces that it new news and the latest information on the artist.

Week 22- Diary

This past week, i have completed my fourth evaluation video and i did this by using premier to put together a compilation of screen shots, youtube clips and jpegs of my magazine. I was adressing what my audience would be and why according to the different features of my magazine.

Displaying it in this format is useful because i can easily see what features of the magazine are appealing to people and it also gives me a chance to explain why i chose to do certain things on my magazine. Also, identifying my target audience makes it easier for me to design the magazine as i know who i am trying to attract and make it suitable for.

Evaluation- video 4

Who would be the audience for your media product?

My target audience is the younger demographic between the ages of 16-24 as I think the magazine has a rebellious and fun side to it and we are generally more adventurous at this age which compliments each other well. This Is the age when teenagers are often trying to find their style and I think my magazine caters to this as it’s about new and upcoming artists too so is easy for new people to read and those who are new to the genre can still find it interesting.

There is no specific gender as I wanted the magazine to be unisex and appeal to as many people in this age bracket as possible to make it more of a success. Therefore I used the colour scheme of black, white and red as they are appealing to both genders. This also links with the theme of Indie/Rock which again narrows down the audience as the magazine only includes one genre. However, it is a large genre and therefore there is enough information in the magazine to make it interesting and also attract new people who many not know much about Indie or Rock music. The two genres Indie and Rock often cross over with each other so including them both in one magazine also brings the fans together and makes the overall magazine more desirable to customers.                                                           

The magazine is aimed at middle class people and the price reflects this as it’s around £3-4 which makes it competitive with other similar magazines, but is also good value for money because of the content of the magazine. Also the lexis Is very middle class and therefore wouldn’t appeal to those who are of a higher class. The cover model and the poses she uses suggests that she is very rebellious and quirky which is reflecting on what the target audience is expected to be like and suggests that they should have a busy and interesting lifestyle. The magazine is full of festival news and tour dates which suggests the readers must be interested in music events and socialising with people all the time to make them enjoy the magazine. The cover model being in her teens herself automatically makes us think that this magazine is aimed at people of a similar age to her as they can refer to it easily and will also be more interested to know about her music and how she entered the music industry etc.

Evaluation- video 3

What kind of institution might distribute your media product and why?

There are four main distributors for magazines and they are Bauer consumer media, IPC media, the national magazine company and Conde Naste. I think the best company to distribute my magazine is Bauer consumer media. This is because it’s an International company, therefore will help to widen my target audience and make the magazine more recognised across the world, rather than just in the UK. However, the downside is that it already distributes similar music magazines such as Kerrang which is the rock genre and also Q magazine which is rock. This means they will have the same target audience as my magazine, but I think this could work to my advantage as the Bauer Company will already have experience and knowledge of the industry so they can then apply this to the distribution of my magazine. I also think that I have a younger target audience than Q and Kerrang and they are more rock based so this is a clear difference from my magazine. The Bauer Company has also produced many other magazines such as ‘Take a Break’ and ‘Empire’ which are not related to my magazine at all which is useful as they will not have as many similarities. There first magazine was produced in 1987 which gives me confidence that the company has a lot of experience and knows how to make a magazine successful.

                The Bauer Company would be interested in my magazine as they do not currently distribute one with the indie/rock genre. Even though they produce rock magazines, they are very different as the interests for the magazines do not overlap and they are both targeted at different ages, as mine is for the younger demographic. My magazine also has a lot of potential as it can become more successful as it gains more readers and status. It will be able to get bigger artists and will also gain their trust, meaning it will feature better articles and exclusives. The magazine follows some of the typical conventions of a music magazine; however I have altered it slightly so it’s quirky and unique and is not afraid to try something new. An example of this is the shot I have used for my front cover page. I decided to move away from the typical close up shot and instead substituted it for a long shot of the artist cross legged. This makes the front cover have a more powerful effect on the reader which is what was intended as this is the first page they will see and is what will draw the audience in.