Evaluation- video 4

Who would be the audience for your media product?

My target audience is the younger demographic between the ages of 16-24 as I think the magazine has a rebellious and fun side to it and we are generally more adventurous at this age which compliments each other well. This Is the age when teenagers are often trying to find their style and I think my magazine caters to this as it’s about new and upcoming artists too so is easy for new people to read and those who are new to the genre can still find it interesting.

There is no specific gender as I wanted the magazine to be unisex and appeal to as many people in this age bracket as possible to make it more of a success. Therefore I used the colour scheme of black, white and red as they are appealing to both genders. This also links with the theme of Indie/Rock which again narrows down the audience as the magazine only includes one genre. However, it is a large genre and therefore there is enough information in the magazine to make it interesting and also attract new people who many not know much about Indie or Rock music. The two genres Indie and Rock often cross over with each other so including them both in one magazine also brings the fans together and makes the overall magazine more desirable to customers.                                                           

The magazine is aimed at middle class people and the price reflects this as it’s around £3-4 which makes it competitive with other similar magazines, but is also good value for money because of the content of the magazine. Also the lexis Is very middle class and therefore wouldn’t appeal to those who are of a higher class. The cover model and the poses she uses suggests that she is very rebellious and quirky which is reflecting on what the target audience is expected to be like and suggests that they should have a busy and interesting lifestyle. The magazine is full of festival news and tour dates which suggests the readers must be interested in music events and socialising with people all the time to make them enjoy the magazine. The cover model being in her teens herself automatically makes us think that this magazine is aimed at people of a similar age to her as they can refer to it easily and will also be more interested to know about her music and how she entered the music industry etc.