Evaluation- video 5

How did you attract/address your audience?

To ensure my magazine sells, I have made sure I included the general features of a music magazine, but adapted it to ensure that it’s unique and stands out from similar magazines of the same genre. I have made sure there are various different exclusives and artists included in the magazine, which are aimed to appeal to the specific target audience of the younger generation.

The front cover and the contents page have the colour scheme of red, white and black and the contrast of red against the plain black and white catches the reader’s attention straight away and makes the red stand out more and look alert.  I used a mid shot of a female model of a similar age to the target audience as they can then relate to her and will find the magazine more appealing.  Including lots of sell-lines on the front cover makes it more attracting as people are more intrigued to read the text and pay more attention to the cover.

The contents page continues with the same colour scheme and the background includes a powerful and engaging image with a stripy pattern. I also included various other pictures of artist to give the audience a taste of what to expect in the magazine and this allows them to then make a decision as to whether they will find it interesting or not. In the banner along the bottom of the page, I have included numerous different recognisable icons such as Twitter, Facebook and YouTube. This is to attract the reader and inform them that there are many different ways in which they can receive information from Signed and also that they can contact the magazine in various different ways. Another way I have tried to address the audience is by including extra information underneath each page reference on the contents. This gives a little more information on each page and a quick overall summary of each article and interview. Therefore the reader can have a quick insight to the overall content of the magazine.

My first double page spread including just the image and the quote from the artist engages the reader as the image is the main focus and catches our attention straight away because of how powerful it is. The artist has eye contact with the camera and this will draw the reader in and make them more inclined to read on to the full article. I chose a very sophisticated photo to make it more appealing to the younger generation as young females can aspire to be like the artist. I think this is a good way to also introduce the article and persuade people to read on further.

My final page in the magazine is the article double page spread. I again included images which link to the artist in the first double page spread to keep the theme continuing and also to make the article itself more appealing as you can see who they are interviewing and it ties the images and text together. I included ‘exclusive’ at the top of the page to attract the reader as they then know that the content of the article is all new and not information they already know. It reinforces that it new news and the latest information on the artist.